Advertisement Anniversary Marked with a Conversation on Sept 15th with Kim Marcus, from Wine Spectator, moderated by Ray Johnson of the Wine Business Institute Sonoma, Calif. Sept 1, 2021: This fall, the Wine Business Institute (WBI) at Sonoma State University, an intellectual and industry center for faculty, students, and the […]
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Sustainable Packaging for a More Wholistic Wine Business
Advertisement Eco-friendly packaging engages consumers, improves brand image, and is simply better for the environment. —Barbara Barrielle In the wine industry, packaging is vital for the conservation of a quality product, for brands to distinguish themselves in the consumer market, and as a way to promote a more sustainable culture. […]
Oregon Business – A New Season for Oregon’s Wine Industry
Oregon’s status as a wine industry leader holds strong as signs point to recovery. In 2019, the Oregon wine industry had its most successful year on record, with retail and wholesale profits up 12% and 13% respectively. Despite only making up 1.2% of wines produced in the United States, and […]
2021 Wine Business Institute Research Summit
Advertisement Highlights Leadership Through Innovation, July 21 June 21st – Rohnert Park, CA – As the wine industry emerges from a state of disruption, the 2021 Wine Business Institute Research Summit will highlight “Leadership Through Innovation” to examine how the industry has and continues to innovate. This popular annual gathering […]